Content Writer/Social media handling – Katargam, Surat

Additional Details

Job Description

Responsibilities
 Research industry-related topics (combining online sources, interviews and studies)
 Write clear marketing copy to promote our products/services
 Prepare well-structured drafts using Content Management Systems
 Proofread and edit blog posts before publication
 Submit work to editors for input and approval
 Coordinate with marketing and design teams to illustrate articles & blogs
 Conduct simple keyword research and use SEO guidelines to increase web traffic
 Promote content on social media  Identify customers’ needs and gaps in our content and recommend new topics
 Ensure all-around consistency (style, fonts, images, and tone)
 Update website content as needed
 Plan and execute all digital marketing, including SEO/PPC, marketing database, email, social media and display advertising campaigns.
 Design, build and maintain our social media presence.
 Identify trends and insights and optimize spend and performance based on the insights.
 Brainstorm new and creative growth strategies.
 Plan, execute, and measure experiments and conversion tests.
 Create landing pages and optimize user experience.
 Collaborate with agencies and other vendor partners.
 Develop a website traffic plan and create goals and benchmarks to meet organisational goals.  Generate monthly reports on our marketing campaign’s performance.
 Optimize website and social media channels for SEO.
 Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
 Increase qualified marketing leads and conversion rates for the sales team.
 Work within the allotted budget for paid digital and social media campaigns like Google AdWords, Facebook, twitter etc.
 Time to time replies on customer feedback to improve overall rating on digital and social media platforms and facilitate the sales team for the required action.
 Update content on website as and when required through CMS. Requirements  Proven work experience as a Content Writer, Copywriter or similar role
 Portfolio of published articles
 Experience doing research using multiple sources
 Familiarity with web publications  Excellent writing and editing skills in English/ Impeccable communicative and writing skills.
 Hands-on experience with Content Management Systems
 Ability to meet deadlines
 Demonstrable experience leading and managing SEO, SEM and SMO, marketing database, email marketing, social media and or display advertising campaigns.
 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
 Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
 Strong analytical skills and data-driven thinking.
 Up to date with the latest trends and best practices in online marketing.
 BSc in Marketing, English, Journalism, or related field.