PERFORMANCE MARKETING HEAD – Ahmedabad,, Surat

Additional Details

Job Description

JOB BRIEF :

WE ARE LOOKING FOR AN EXPERIENCED PERFORMANCE MARKETING HEAD WHO WILL GUIDE THE TEAM
TO SHAPEOUR COMPANY’S BRAND IMAGE ALONG WITH ACHIEVING ITS SALES GOAL THROUGH DIGITAL
PLATFORMS IN COMPANYS B2B AND B2C SEGEMENT.
THE PRIOR GOAL IS TO WORK EFFICIENTLY WITH THE TEAM FROM PRODUCTION TO MARKETING SALES
IN ORDER TO ATTRACT CUSTOMERS AND DRIVE SUSTAINABLE GROWTH.
ANYONE WHO POSSESS SUCH STRATEGIC AND CREATIVE MIND WITH EXPERIENCE IN BUILDING BRANDS
FOR SUSTAINABLE GROWTH, CAN CONNECT WITH US.
RESPONSIBILITIES:
 SHAPE COMMUNICATE OUR VISION AND MISSION
 CONCEIVE AND IMPLIMENT CONCEPTS, GUIDELINE & STRATEGIES FOR DIFFERENT CAMPAIGNS
AND OVERSEE THEM FOR COMPLETION
 LEAD BRAIN STORMING SESSIONS TO GENERATE IDEAS & DEVICE INNOVATIVE GROWTH
STRATEGY
 ANALYZE BRAND POSITIONING AND CONSUMER INSIGHTS ALONG WITH SALES AND BRAND
FORECASTING
 EXCELLENT HOLD ON SALES PROCESS
 TRANSLATE BRAND ELEMENTS INTO PLANS AND GO TO MARKET STRATEGY
 MANAGE A TEAM OF MARKETING, DESIGNERS, PEOPLE WORKING ON BRAND INITIATIVES
 LEAD CREATIVE DEVELOPMENT TO MOTIVATE THE TARGET AUDIENCE TO “TAKE ACTION “
 MANAGE AND MONITOR MARKETING TEAM, CUSTOMER SUPPORT AND MAINTAIN SYNC WITH
PRODUCTION TEAMS
 ESTABLISH KPI’S, PERFORMANCE SPECIFICATION, COST AND PRICE PARAMETERES
 PREPARE BUDGET, MEASURE PERFORMANCE REPORT OF MARKETING CAMPAIGNS, ROI’S, KPI’S,
COCA.
 MARKET ANALYSIS AND COMPETITOR ANALYSIS
 MAINTAING RELATIONS WITH INFLUENCERS AND RELEVANT PARTIES TO ENSURE BRAND
CONSISTENCY
 SUPPORTING ALL FIVE PILLARS INCLUDING VALUE CREATION, MARKETING, SALES, VALUE
DELIVERY, FINANCES
REQUIREMENTS AND SKILLS
1) Must have handle ad budgets of 3 to 4 lakhs
2) MBA in marketing (with good creativity and writing skills )
3) BSC/ BA in advertising AND MARKETING
4) PROVEN WORK EXPERIENCE as a creative head
5) Experience in identifying target audience and device effective campaigns to reach them
6) Data driven thinking and affinity for numbers , strong analytical skills
7) Working knowledge of Digital marketing and how Digital data works
8) Excellent working knowledge of technology , spreadsheets , pdfs , Google analytics ad words ,
Photoshop , InDesign etc. and willingness to learn the updates
9) Must have great skill sets such as organizational, leadership, communication, critical thinking,
problem solving skills.
10) Good knowledge on current affairs.