PPC Executive Job – Shahibaug, Ahmedabad

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Job Description

PPC Executive assists with the creation, optimization and reporting for PPC campaigns as directed by the Marketing Team. He/She will be responsible for delivering customer-focused, profitable muti-category campaigns to agreed targets. Responsibilities: Plan, optimize, implement and manage paid search campaigns for a variety of clients Ensure PPC campaigns are up and optimized according to brief and best practice guidelines Develop, implement and optimize paid search campaigns on Google AdWords, Facebook, Re-marketing, LinkedIn and the ability to lead others in these tasks is needed. Develop near and long-time paid search strategies and campaigns for clients Develop ad copy, ad text and other material required to run Ads. Manage medium to large-sized PPC budgets Improve quality score and conversion rates via landing page optimization. Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum RO and conversion is possible Perform keyword research and manage all bid management for your clients Keep up to date with the latest industry trends Analyse activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients Help to define PPCs strategies for a host of clients The PPC Executive is responsible for, bid management and optimization of muti-market PPC campaigns to agreed campaign/profitability targets Delivering performance reporting and insight to the PPC team and local market teams